Are You an Expert in Your Field?

When I'm working with a new client, one of the first things I usually do is a quick Google search to see what information pops up.

With some clients, I find lots of information, with others, not much. If there's not much information - or if there's not much information related to the client's new product or services launch - that's one of the first places where I start working with them.

Why?

Because 90% of the time - this is where your clients, customers or prospects are going to start looking for you too.

You need to be perceived as an expert in your field or industry.

Look at it this way. Let's say that you sell "financial services to baby boomers." If I do a search for that term (which of course isn't the terminology a prospect is going to use, but bear with me for a minute)...I find 459,000 Websites!

That's a lot of competition for a phrase that doesn't even help your prospects find you.

So that's actually where we start. We look at your particular product or service and we find all the features and benefits of it. And we do some research to find out what words your clients or prospects would use, if they wanted to find out more about it.

Of course, the trick is in finding the right words - and understanding how to put them to work for you.

Here's another example: I typed in "retirement planning" - and got over 14 million Websites. Think about that for a minute. What would your strategy be to compete - and get yourself or your company's name to the first page of Google, or MSN or Yahoo - for a phrase where you've got 14 million other Websites?

One way is to know what your prospects are looking for and what phrases they're going to be the most likely to use when they want more information about that topic.

And those are the keywords we use in our marketing strategy to help you start becoming perceived as an expert in your field.

And then we create a number of different ways for your clients or prospects to find you. Ideally, we want your name to come up again and again when they're looking for answers to their questions or for more information related to your specific product, service or expertise. That's how you become perceived as an expert in your niche or industry, and that's how you will begin to attract - not just MORE clients - but the RIGHT clients - who want what you're selling, and who see you as the only person who can help them achieve their goals.