I was watching a video a few minutes ago and something the guy said stopped me in my tracks. YouTube is getting 12% of all Internet traffic. That's a whole lot of traffic.
And it made me wonder how many of my clients are taking full advantage of video and getting their piece of this traffic...
As I started writing this article, another question popped into my head...If I mentioned this to my top clients, what would their reactions be? (I'm not talking about my Internet Marketing Clients - most of them are already taking advantage of video in one way or another.)
When it comes to that particular niche, they almost always seem to be among the "early adopters" of technology. They used free reports and ebooks, blogging and podcasting before they became mainstream. And these days, getting information through video has made using free reports (with the exception of white papers) almost seem to be going the way of video tapes after the DVD came along...
If you've ever checked out YouTube, there are a lot of really strange and wacky videos floating around - but there's something for everyone. So how could a genre that features kids doing parkor stunts, or animals doing strange tricks, or people getting hit by kids wielding baseball bats, falling off of bicycles and being caught in public doing stupid things - have anything to do with a business making money?
Let me tell you about one of my clients. He's a real estate agent in Washington state. One morning as he was about to take his twin daughters to school, he got a call from a prospective client - who lived in New York. She was calling because her husband had just been transferred to Washington, and she wanted to find a Realtor who had videos of homes in specific areas - because her husband's company was sending them out for a week to find a place to live - and so she didn't have any time to waste driving all over the place.
He told her he had to run out the door, but to email him a list of the things she had to have in a house, as well as the things she would like to have, and her price range.
When he got back, he was thrilled to discover that they were looking for an executive home, where the commission rate would be significant.
He spent three weeks combing through homes that met his new client's requirements and then visiting and videoing them. He found 8 - and uploaded them to his Website. She liked three and he was able to show her all three in one day when the couple flew out a couple of weeks later.
His client liked the 2nd house - and that's the one they made an offer on. (It was accepted 2 weeks later.)
That's just one example of how video can be used in a real business. How could it help yours?
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